Online Client Development, and Law Firm Marketing
It is important to note that lots of law firm establishments are seeking to expand their clientele through internet advertising because the internet has become the biggest medium for lawyer advertising in recent times. The right mix of legal information, Attorney biography, website design and good client follow up will ensure that you maximize the potentials of good online client development to achieve the best result. It will be ideal for lawyers to seek the knowledge of ethical client development to be able to get the maximum attention of such a client.
State specific regulations as well as professional ethical rules guide the functioning of law firm attorneys and it includes even client interaction situations, so also are adversaries, courts, potential clients and the public in general. In most cases, the ethical standards governing print ads, audio and video ads, brochure and business cards will also apply to all forms of lawyer advertising even on the internet. It is therefore essential for a law firm to stick to such ethics. Aside this it has been observed that an average American use the internet to locate a law firm, therefore a law firm that can be smart enough to maximize the potentials in lawyer advertising ethics will achieve the best result.
The reason for the ethical code of conducted that was set up by many states were created because there are many unethical client development situations going on and such unethical client development may include; Malpractices implications, legal services fee forfeiture and exposure to unethical disciplinary measures among several other things. Unethical lawyer advertising such as unethical client relations and development may lead to the suspension or outright cancellation of your legal websites and that means your website will not be indexed by search engines and which amount to a wasted. In some cases where the code of conduct dictates that you take your legal website down for review and restructuring, even the absence of your website for 24 hours may adversely affect your ranking in search engines and a loss of a significant amount of prospective clients.
It is therefore now clear to you why a good online client development and relationship can help your law firm marketing techniques to work for the overall development of your law firm. It is a powerful tool which must not be joked with.