What Can a Law Firm Marketing Consultant Do for My Law Firm?
A law firm marketing consultant works alongside your firm as an outsourced business development partner. Their main focus is your firm’s client attraction, retention, and management. They help you get in front of your target demographic, educate them on why your services are needed and of value, and to stay in touch with them after they hire you. Depending on your needs, you may work with your consultant in person or via telephone and online conferences and on a per-project basis or through ongoing collaboration.
What type of services does a marketing or business development consultant provide?
Law firm marketing consultants help you:
A. Differentiate your firm from the competition, B. Position you as an expert in front of your target demographic, C. Enhance your online presence and website traffic, and D. Enable you to show your potential clients the value of your services in a fashion that motivates them to hire you and send you referrals.
They can help you create podcast episodes, tele-seminars, and video series to get more traffic to your website, showcase your expertise on the subject, and give you material to share with your prospect clients, current clients, and professional network. They can also help you create a marketing plan of action that considers your field of law, personality, budget, and available time.
How much can I expect to pay for services of a law firm marketing consultant?
Pricing for services varies with each consulting company. Some business development consultants charge per hour while others charge on a flat fee basis per project. Still others render their services in return for a flat monthly payment. Consider your firm’s cash flow and marketing budget when deciding which method of payment works best for you.