Law Firm Marketing Through Referral Sources
Referral law firm marketing is one of the cheapest ways of marketing a law firm. Aside its relatively cheap cost, it also comes with several benefits; It comes with a third party credibility{ people will refer your business to others because they have tested your professional services and were convinced that you are capable of handling several professional legal conditions}, and it saves time and money. Referral marketing is simply fun and quite rewarding.
Each referral source is valuable and from a source you can generate as many clients as possible on repeated times. When such referral marketing becomes much more valuable, it will become a network of referrals which will definitely take much pressure from your law firm marketing needs and expenditures. One of the problems with some professional law firms is that they build their referrals on “happenstances”, they do not take it serious but a law firm that is aspiring to move forward will maximize the potentials in marketing referrals systematically and continuously.
In making use of referral sources as a form of marketing, you need to follow some simple steps. First and foremost, You need to define the target audience, secondly; Identify the members of the targeted audience, Thirdly ; Initiate a relationship with your targeted audience and lastly establish a relationship with your potential referrals. You need to remember that , there is no individual that is too small or too big to be related with, anyone can refer your law firm to several others who are seeking legal assistance.
Roundtable discussions can be a viable tool for referral marketing activities. A law firm can do this by sponsoring lunch sessions for professions in related fields. Such lunch sessions should include people who have the ability to help refer your business to others and in so doing , you are forming a larger network of professionals who can help in your marketing. This will save you some money ,time and energy which you may be spending on advertising and marketing in the future.
Referral packets is another form of marketing tool through referral activities. Referral packets are regarded as official documents that are handed down to referred clients who have just been referred by your referrals. Most firms are not making an head-way with their referral law firm marketing techniques because they do not follow-up on their referred clients. It is one thing to refer clients, it’s another thing to follow up on such referrals to be able to get them using your services. Therefore referral packets act as a follow up on referred clients and it helps in keeping track of such clients.